About Us

“The Beacon” is anything but “business as usual”. We are a representation of the actualization of an ideological shift, from cut throat capitalism and psychosomatic\ impulsive overconsumption implementation to fully engaging in mindful and intentional principled purchasing prowess. 

We aim to be an impactful agitator and disruptive divergent agent aiding catalyst in the transition (ending the sick cycle) of mindless consumerism, to conscientious cultivation and curation of in-kind culture and socially sustainable communal connectivity of goods, services and community. 

The Beacon is a Black Owned Business Entity and “Conduit for Creatives”. We help creatives to reach conscientious consumers. We want patrons to purchase from us and support our businesses\ business model, because of who we are and what we represent. We are for the betterment of Black Business (and business in general) and Black Comm-Unities (as well as communities in general). We aim to exemplify excellence, integrity, ingenuity and innovation. 

This concept begins first, foremost and fundamentally at the foundation. We first had to beg the question, What is a “brand” and what does that idea\ concept mean\ represent? 

Secondly we had to ask, What is the spirit\ energy\ essence that the concept and conceptualization exude? In answering that question honestly, we had to turn to the history of capitalism in America. Historically, branding was used as a method of showing ownership. 

Cattle were branded, people were branded and treated as cattle (chattel \ slavery). With this understanding in mind many people are unknowingly blind brand ambassadors and slaves to the corrupt corporations. The Beacon and its affiliates are in direct contrast with this concept and our intent is to completely shift this paradigm. Each dollar that you spend with us, the proceeds will go to Artists, Creators, Entrepreneurs and Grassroots Organizers who actually appreciate your patronage and are dedicated to working in areas of social justice and overall human, planetary and cosmic elevation.

We are the anti-brand and with that, we are spearheading the “Unbranding” Initiative. Our Creative Cultivating Organ-ization is not developing a “Brand” we are creating a “Beacon”. Our logo is a lighthouse, whose purpose is to guide vessels on their journey through darkness. 

We offer a Beacon of Hope! Through thorough connectivity with other businesses, we are conscientiously collaborating with other “Beams” (of light), in order to Strengthen the illumination of the Sol! Become a BEACON and “Let Your Brilliance Shine”!